Last updated: May 2026

This Cookie Statement explains how en.wuamba.com uses cookies and similar online technologies on our website and related online services. It should be read together with our Privacy Policy.

Because en.wuamba.com is a dating service, we treat online identifiers and usage data with care. Cookies may not always identify you by name, but they can sometimes be linked to your account, device, browser, IP address, location area, preferences or activity on the service. For that reason, we handle cookie-related information as personal information when it can identify you or reasonably be linked to you.

We use cookies only for clear purposes: to keep the service working, protect accounts, remember your preferences, understand how the website is used, improve the service and, where applicable, show or measure advertising. Optional analytics and marketing cookies are used according to the consent and preference tools available on the website, or according to your browser/device choices.

What are cookies and similar technologies?

How are cookies used?

What are your choices?

What are cookies and similar technologies?

A cookie is a small text file that a website places on your computer, phone or other device when you visit the site. Cookies help the website recognise your browser, keep you signed in, remember your settings and support security features.

We may also use similar technologies, such as pixels, tags, scripts, local storage, tracking URLs and software development kits in mobile or app-like environments. In this Cookie Statement, we refer to all of these technologies as "cookies".

Cookies can be:

  • First-party cookies, which are set by en.wuamba.com.
  • Third-party cookies, which are set by service providers or partners that help us operate, secure, analyse or advertise the service.
  • Session cookies, which are deleted when you close your browser.
  • Persistent cookies, which remain on your device for a limited period unless you delete them earlier.

Cookies and similar technologies may collect or store information such as your IP address, device identifiers, browser type, operating system, language, approximate location, referring page, pages viewed, buttons clicked, login status, security events, cookie preferences and interactions with emails or notifications.

We do not use cookies to read your private messages. We also do not intentionally use cookies to infer sensitive dating-related information from your private communications. However, cookie data may still show that you visited or used a dating service, so we treat it carefully.

How are cookies used?

We use cookies for the categories described below.

Strictly necessary cookies

These cookies are required for the website to work and cannot usually be switched off through our systems. They are used to provide basic functions and protect the service.

For example, these cookies may be used to:

  • keep you signed in and maintain your session;
  • support account registration, login and logout;
  • remember privacy and cookie choices;
  • protect the website from fraud, spam, abuse and unauthorised access;
  • support payment-related security and technical operation, where paid services are available;
  • load pages correctly and keep the website stable.

If you block strictly necessary cookies in your browser, parts of the website may not work properly.

Preference cookies

Preference cookies help us remember choices you make, such as language, interface settings or other display preferences. They make the service easier to use, but they are not intended to build a sensitive profile about you.

Analytics cookies

Analytics cookies help us understand how visitors use en.wuamba.com. They allow us to see which pages are used, where technical problems occur, how users move through the site and which features need improvement.

Analytics data may include pages viewed, referring pages, approximate location, browser and device information, clicks, timestamps and similar usage information. We use this information to improve performance, usability, safety and content quality.

Where possible, we use analytics in a limited and aggregated way. We do not need analytics cookies to display the basic website, and where consent is required, we use them according to your choices.

Security and anti-abuse cookies

Because dating services can be targeted by fake profiles, spam and abuse, we may use cookies and similar technologies to help detect suspicious activity, protect accounts, prevent automated misuse and keep the community safer.

Security cookies may help us recognise repeated failed login attempts, abnormal traffic, bot-like behaviour, session hijacking attempts or actions that violate our Terms of Use. These cookies are used for safety and service integrity, not for advertising.

Marketing and advertising cookies

Marketing cookies may be used to show, limit, personalise or measure advertisements, including advertisements shown through third-party advertising systems such as Google services or social media platforms, if such tools are active on the website.

Marketing cookies may collect information about your browser, device, approximate location, pages viewed, interactions with ads and similar online activity. They may allow advertising partners to recognise your browser or device across different websites and services.

We do not authorise advertising partners to access your private messages. We also do not permit them to use your profile photos, private profile fields or private communications for advertising unless you have given a separate explicit consent for a specific use.

If we use personalised advertising, remarketing or similar tools, you can limit or withdraw such use through the cookie choices available on the website, your browser settings, your device settings, or the opt-out tools offered by the relevant advertising providers.

Email pixels and notification tracking

Some emails or notifications may contain small pixels or tracking links that help us understand whether a message was delivered, opened or clicked. We use this information to keep service communications reliable, reduce spam, measure the effectiveness of messages and improve support.

Marketing emails, where used, should include an unsubscribe option. Service messages, such as security, account, payment or moderation notices, may still be sent when they are necessary for the operation of your account or the protection of the service.

Third-party cookies and international providers

Some cookies may be placed or read by third-party providers that help us host, secure, analyse, advertise or improve the service. These providers may process cookie-related information under their own privacy and cookie policies.

Examples may include analytics providers, advertising networks, anti-fraud/security tools, payment providers, email or notification providers, hosting providers and social media platforms.

Some providers may process information in other countries. When we use such providers, we aim to work with reputable service providers and to apply appropriate contractual, technical and organisational safeguards.

You can learn more about how Google uses information from sites and apps that use its services here: How Google uses information from sites or apps that use Google services.

What are your choices?

You can control cookies in several ways. Some choices may be available directly on the website through a cookie banner or preference tool. You can also manage or delete cookies through your browser or device settings.

Where a cookie preference tool is available, you can use it to accept or reject optional analytics and marketing cookies. Strictly necessary cookies may remain active because they are required for the website to work, maintain security and remember your choices.

You can also manage cookies in your browser:

If you block or delete cookies, some website features may stop working or you may need to set your preferences again.

You can also use the following external tools:

Some browsers offer "Do Not Track" or similar signals. At this time, the website may not respond automatically to all such signals. You can still use the cookie choices available on the website and your browser/device settings.

If you have questions about cookies, privacy choices or the use of online identifiers on en.wuamba.com, please contact our support team through the contact page or the contact details listed in our Privacy Policy.